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Aston Martin pushes brand exclusivity in US model reveal
Aston Martin Vanquish British automaker Aston Martin is showing the new Vanquish model to the United States market for the first time at status events and hosting invitation-only viewings and test...
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Audi sets eyes on multichannel exposure in Emmy Awards sponsorship
Audi S8 Audi of America is leveraging its second-time sponsorship of the 64th Primetime Emmy Awards through a collaboration with U.S. label Derek Lam that will put the brand front and center during...
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Lancôme establishes charity day to push donation, sales
Génifique Youth Activating Concentrate Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate...
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Lexus partners with Madison Square Garden to boost New York exposure
Lexus 2013 ES Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison...
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Diane von Furstenberg boosts brand awareness via designer evian bottle
Diane von Furstenberg evian bottle Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a...
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John Varvatos targets music enthusiasts via spring/summer campaign
Gary Clark Jr. and Jimmy Page for John Varvatos Menswear label John Varvatos is targeting music enthusiasts through its spring/summer campaign that features Rock and Roll Hall of Fame inductee Jimmy...
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Balmain flaunts spring/summer collection through digital video ad
Balmain video ad on Vogue.com French fashion house Balmain is flaunting its spring/summer collection through attention-grabbing digital video advertisements on Condé Nast’s Vogue.com. The video appears...
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Gucci taps women’s empowerment, star power for global CSR program
Gucci's Chime for Change Gucci is taking a stance on women’s right to education, health and justice by establishing a new global campaign with creative director Frida Giannini, actress Salma Hayek...
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Jaeger-LeCoultre targets equestrians with World Breeding Federation partnership
Jaeger-LeCoultre's World Breeding Federation of Sport Horses timepieces Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership...
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Prada seeks fresh talent through eyewear-inspired literary competition
Prada Journal Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore. The Prada Journal...
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Net-A-Porter hopes to catch fire with new Hunger Games collection
Campaign image for Net-A-Porter's Capitol Couture line Online retailer Net-A-Porter tapped “Hunger Games” costume designer Trish Summerville to design an exclusive collection based on “Catching Fire,”...
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Dolce & Gabbana promotes holiday cosmetics with tutorialized email
Dolce & Gabbana's Sicilian Jewels collection Italian apparel and accessories brand Dolce & Gabbana is pushing its limited-edition cosmetic line Sicilian Jewels through an email campaign geared...
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Ralph Lauren continues its Olympic partnership to reach a younger, athletic...
Ralph Lauren Olympic athlete video still U.S. apparel brand Ralph Lauren heightened its association with the United States Olympic team with a video featuring a select group of athlete brand...
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Swarovski hosts year-long multichannel contest to encourage engagement
Consumers can win a crystal embellished Vespa Precision cut-crystal maker Swarovski is running a contest through November that focuses on consumer interaction in-store to drive traffic to its directly...
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Givenchy, Versace dress Beyoncé during world tour to access global audience
Beyoncé wearing a Versace dress in concert Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage. Both brands designed...
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John Varvatos tests bespoke service with New York-only event
John Varvatos made-to-measure Menswear label John Varvatos is expanding its apparel offerings to include made-to-measure options to follow the trend that has become a primary selling point for fashion...
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Oscar de la Renta commemorates presidential ties with Texas retrospective
Oscar de la Renta exhibit at the Bush Presidential Center; photo courtesy of the George W. Bush Presidential Center Fashion brand Oscar de la Renta is reinforcing its eponymous designer’s affiliation...
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Moncler points to skiing heritage with photography capsule collection
Promotional image for Blackout French outerwear label Moncler is putting glaciers front and center with a traveling photography exhibit and capsule collection. Moncler’s “Blackout” project features 21...
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Jimmy Choo drives in-store traffic via made-to-measure pick-ups
Jimmy Choo’s made-to-measure monogramming British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America....
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Mr Porter creates full apparel brand to surround film collaboration
Mr Porter collection for Kingsman Online menswear retailer Mr Porter is exploring its British sartorial roots through a capsule collection and content hub influenced by the feature film, “Kingsman: The...
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